Jay Baer

4 min read

Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.

4 min read

Account-based marketing is growing, but many still perceive it as a buzz word. Here are 4 ABM truths that will help you understand how to sort through the hype.

4 min read

Email is a challenge. There’s almost always something that can be improved, optimized, or fixed. Technology changes. Strategies ebb and flow. Preferences update, too.

4 min read

Artificial intelligence does three things really well: acceleration, accuracy, and automation. Today’s machines are good at accomplishing tasks within these domains, but they aren’t yet capable of crossing them. They...

4 min read

Eighty percent of businesses think they deliver superior customer service. Only 8% of customers think businesses deliver superior customer service.

4 min read

To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.

4 min read

Influencer marketing is a well-established strategy in the B2C sphere. We’ve all witnessed the success consumer-facing brands have when a product is placed in an influencers’ Instagram feed.

4 min read

The Infinite Dial showed a slight uptick in overall social media usage, however, the number of Americans using social media has essentially remained unchanged since 2016. Learn more:

3 min read

Search and social are different tools. They have different but linked roles. The truth is they are both needed, and they need to work together to influence one another.